Hey Guys,

Thought it was a time for an update on my blog and today I wanted to talk about something I have been seeing a lot of success with recently when it comes to:

1. Client Acquisition

2. Business Owners Actually Listening To Me

3. Multiple Service Offering Opportunities

There are lots of businesses locally that could really do with our help. As online marketers we see them daily. I am sure you see them every single day just like me, but, when it comes to the part of trying to explain how you can help these businesses, it can be hard to even get a look in, nevermind get them to listen to you intently.

Well, lately, I have been seeing alot of changes in the offline arena, pretty much from the beginning of this year. Competition is getting fierce. It was always fierce but now it seems like hundreds of companies are trying to offer SEO, Web Design and all manner of internet marketing services.

My usual targets such as service based businesses are seeing more and more cold calls and emails, so it is tougher to get them to listen. They still do, but it is definately more of a challenge.

With this happening I decided to SHIFT my business a little towards a new type of client, and one in the past I probably wouldn’t have worried about as they do not carry that “Offline Mom and Pop” label as such.

These businesses are “Ecommerce Businesses”.

Now, before you think that I am talking about working with online marketers here, I am not. I am actually referring to local businesses and people running ecommerce style websites. You would actually be blown away at how many local people are actually trying there hand at selling online.

Mom and Pop businesses are now spending thousands on ecommerce packages too, to keep up with the ever changing shopping trends, and right now it is exploding.

The main problem with this is that businesses and local people are trying to make more money and profit by taking the ecommerce route, only to spend thousands of dollars on fancy looking websites that just sit there doing NOTHING!

This is happening everywhere and if you dig a little, you will see this!

I have been tapping into this little gold mine for a while now!

And lately they are becoming some of my best offline targets!

Why?

Well a few reasons:

1. THEY LISTEN

The biggest and most important reason. When you call up someone that owns an ecommerce business, or a business that is blatantly trying to sell products online, and explain what you can do and how you can help, THEY ARE ALL EARS! I am not calling up offering SEO services here, or a new website.

I am calling up and explaining that I am an internet marketer. I sell products for companies all over the world and I believe I can help you sell more products online. Do you have 10 minutes so I can show you how?

I mean, think about it, who is going to say NO to that.

The key here is that they are trying to sell more products online, and the chances are, as I have found while approaching these businesses, they have put in lots of hours trying to drive traffic and sales to there sites with no luck.

I am the ANSWER to all of there prayers!

2. They Are Relatively Untapped

What I have been finding is that these companies in all areas are relatively untapped.

Why?

It isn’t a niche many salespeople tend to go after!

I know this from experience. When I was a salesman when I had a 9-5 job, none of us targeted ecommerce websites. In fact, we tended to target companies without websites, or with bad websites. If any business looked like they knew what they were doing, we left them well alone for the most part.

I am obviously not alone with this, and when approaching different companies running ecommerce outfits, I am finding a whole world of untapped targets that are intent on listening to what I have to say.

3. There Is Lots We Can Do To Help

When it comes to an ecommerce store, we are in our element as internet marketers. From articles, to videos, to SEO, to better copy, to press releases, there is so many things we could do quite easily to actually drive traffic to a local ecommerce website. We know all the tricks of the trade and all of a sudden we can focus our efforts on worldwide keywords and traffic rather than just local.

You will find the majority have gone online to sell outside of there areas, or even internationally which is our favourite playground!

Regardless of what you specialize in when it comes to helping offline businesses make more from the internet, I guarantee your skills could really help out an ecommerce outfit.

I am seeing some unbelievable results, and finding the acquisition part much easier. Most actually want to listen as they understand how important the internet is.

I have been offering a multitude of things to them, and one service in particular that I may reveal in a few weeks has taken my Rent A Site Model to a new level that hasn’t been seen or talked about before! ; )

But, there is lots of things you can do and I find SEO and Video are huge.

My Tips For Tapping Into This Niche:

I recommend you give this niche a shot, it is prime for what we do and relatively untapped.

I recommend cold calling. I know many hate this, but I have found email is doing nothing in this niche as it is likely deleted with other spam they may get. What I find is most take the route of listing there website on shopping directories to try and get traffic and this brings its spam, so emails get lost.

Cold calling is different, and using something similar to what I mention above works. Be honest, introduce yourself as an internet marketer locally, NOT an internet marketing company, and go from there. Offer to help and show them a few different things you could help them with.

Appointments aren’t always necessary with this either as they are likely in front of the internet anyway, or can certainly get in front of it! This is a great tactic of mine when prospecting. Get them infront of a PC with the internet and walk them through different avenues and show them live examples of other companies doing it. Show them keyword results, the importance of Googles top page, the power of videos, showing is believing. I am sure you get the picture.

It really isn’t as hard as you think and I wrote this post on a Friday so you can set this up to go on Monday.

Why not do some research over the weekend, find some possible targets, and give them a call on Monday! ; )

What’s the worst that can happen?

Ok, I am going to wind this post up now to stop it getting too long. But, the opportunity is there, I have lots more coming on the subject of eccomerce and our services, so stay posted.

Last piece of critical advice!

Don’ overthink it, pick up the phone and run with it! ; )

Have a great weekend!!!

GoGetta

P.S The future is bright, the future is Ecommerce! ; )